Cooked in Africa Films
A fully vertical production company
Founded in 2003 by South African filmmaker, passionate foodie and local author, Justin Bonello, Cooked in Africa Films has produced over 21 television series and delivered more than 150 hours of programming across various genres to broadcasters as diverse as BBC International, Sky Network, National Geographic, Discovery, Food Network, Travel Channel and local South African broadcasters MNET, ETV and SABC – to name but a few.
Self-confessed “Ad-man” and highly awarded executive producer, Peter Gird partnered with Justin in 2010, enabling the business to extend its offering of cost effective creative filmmaking with high production values to embrace a Branded Entertainment model via traditional and digital platforms.
Peter’s 12 years at the helm of Ogilvy’s production division, followed by 15 years heading up South Africa’s top production company, Peter Gird Productions, has seen the Cooked in Africa team pioneer a new space in Branded Entertainment that provides brands with a powerful and multi-dimensional alternative to the classic 30” commercial.
Cooked in Africa Films specialises in the production of original partly funded, self-funded and advertiser-funded programmes that can be syndicated to other markets around the world, providing:-
- Original and entertaining content for both TV and new media platforms
- Tailored and exclusive Branded Entertainment opportunities for brands within local and global TV properties
Situated in Cape Town, South Africa, Cooked in Africa Films supports a vertical model, retaining pre-production, production and post-production services in-house, enabling the company to take ownership of the creative and production process, thereby maintaining world class standards and ensuring a consistent and seamless delivery of content to broadcasters and clients.
Last year, the Team produced South Africa’s first original reality-based TV cooking formatted series entitled Ultimate Braai Master. The Series, which was designed as a multiple franchise model with legs to extend the competition outside of South Africa into other territories, featured 30 contestants in an extreme 52-day outdoor cooking show that required 15 teams of two to drive over 8000 kilometers to 13 locations across South Africa to compete in a variety of physically challenging and radical gourmet challenges.
While most of Cooked in Africa’s projects are filmed on location in Southern Africa, three new properties had the team filming in Mongolia, Burundi and Iceland last year. The Company is destined to add another 50 hours of programming to its’ portfolio of self-produced and owned content by the end of 2013, which includes “Charly’s Cake Angels” (Season 2); “ a conservation travel documentary entitled “Bush Boyes”; Moving Sushi; “Karoo – Land of Thirst” (Season 6 of Cooked); “Long Miles Coffee Project” (Season II), and “Ultimate Braai Master” (Season 2).